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Introduction
General Onyx

General

To create General, 22 types of tobacco are mixed and then topped with a drop of bergamot oil. The recipe was developed in 1866 by a tobacco enthusiast, Johan Boman, in his personal search for tobacco perfection.

News
New Kardus Selection

General Kardus Selection 2015

Our most expensive snus ever.

New product series

General Variation

Original portion Smoky oak and The white portion snus Rustic Blend.

Tailored snus

General Tailored

A new General snus with soft pouch and optimized fit.

History

GENERAL - ALMOST 150 YEAR OF SNUS HISTORY

A recipe created out of a single man’s endeavor for perfection. Over 150 years ago, Johan A. Boman created the first pinch of General, a flavor revolution at that time. General has a large range of products in Sweden and is also spread internationally. General is a full-bodied snus – a blend of more than 20 tobaccos topped with a drop of bergamot oil. This creates a strong flavor that is spiced with a touch of pepper and citrus.

The General family contains a lineup of many different varieties: Loose, Portion, Long, Mini, White, Strong, Extra Strong and Onyx. While their formats differ, they all share the typical General-flavor base and are packaged in a distinctive General can.

With taste for Quality

The story of General is the story of the freemason and entrepreneur Johan A. Boman. He partnered with the tobacco producer Ferdinand Körner in 1850 founding Körner & Boman in Göteborg, or Gothenburg in English. Körner provided the capital backing, while Boman created the company’s vision.

Boman was renowned in Gothenburg for his attention to detail. But sometimes his highly developed sense of taste could seem like a curse in disguise. At a fine dinner party he once expressed his struggle for perfection: ‘I can’t settle for anything second rate. I wish I could, life would be much easier if I could. But second rate quality takes all the pleasure away from me.’

The Search for Perfection

Johan A. Boman felt the same about his snus. When he couldn’t find a snus that lived up to his personal standards, he took things into his own hands. He travelled around the world collecting the best tobacco leaves he could find, and began experimenting with various recipe combinations. He even contemplated the production process. Boman would use only the finest parts of the leaves, removing any stems or veins, and dry them only in direct sunlight. He found that the younger leaves offered a stronger surge of energy. His tobacco was ground by hand and aged longer than most, in order to let it develop a smoother flavor.

Boman’s search was extensive – it took more than four years of experimenting to develop the taste he wanted. In 1866, he finally found a recipe that he was satisfied with.A blend of 22 tobaccos topped with a drop of bergamot oil. The basic idea is known, but only a handful of master tobacconists can recreate it.

The Emergence of an Empire

Rumors of the fine tasting snus spread quickly throughout Gothenburg. Often, strangers would knock on Boman’s door asking to buy a pouch of his special blend. Ferdinand Körner died suddenly in 1859 and Johan A. Boman renamed their joint venture J. A. Boman & Co. As the company continued to grow, its sole owner soon became a wealthy man. In 1866 Boman & CO started producing General for the wider public.

By 1885 Johan A Boman brought his youngest son, Gustaf Boman, in as partner, who soon took over the reins of the company. Gustaf was a healthy, elegant, well-appointed gentleman with a nose for business, just like his father. He was often seen on the avenues of Gothenburg with his fine suits and large mustache, which he proudly waxed every day.

The State Takes Over

J. A. Boman & Co was a complete success story, and with the family’s quality brand, General, they became the third largest snus producer in Gothenburg. Gustaf Boman ran the business until 1915, when the entire Swedish tobacco industry was nationalized into a single monopoly.

As the First World War raged in Europe, the Swedish state needed to fund both increased defense spending and finance the newly introduced national retirement pension system. A decision was made to nationalize all tobacco production and sales in Sweden, instituting a state monopoly. As a member of the Riksdagen´s (Parliament) first chamber, Gustaf Boman voted in favor of this action. The newly formed company, AB Svenska Tobaksmonopolet, took over more than 103 snus brands, including General.

The Monopoly Ends

The monopoly lasted until it was legislatively dissolved in 1967, at which point AB Svenska Tobaksmonopolet became Svenska Tobak AB (which then grew into today’s Swedish Match AB) taking over all the brands and snus production in the country.

A Bright Future

Throughout its 150-year history, General has always been a leader in snus developmentBy 1985 a revolutionary invention, the portion pouch, was introduced.. Next, in 2003, General White Portion was launched as a snus that doesn’t drip in the same way as original portion snus. General Onyx was introduced in 2005 as a new alternative in the General family with its graphite black portions, presented in a formation that Swedish Match calls Star Formation®.

Today, just as it was 150 years ago, General guarantees well controlled quality – a snus that keeps the tradition of Johan A. Boman’s work.

Products

General Kardus Selection 2015

A dark and spicy tobacco taste with notes of dried fruits and rosehip, along with hints of nutmeg and citrus.

A moist fine-cut loose snus with a compact but smooth texture. Aligns softly behind the lip and yields a quick and robust release of flavour.

Ingredients

Ingredients: water, tobacco, humectants (glycerin, propylene glycol), salt, pH adjuster (sodium carbonate).

Levels

  • Water 51,5%
  • Nicotine 1,3%
  • pH level: 8,5
  • Package weight: 150,0g

General Classic Portion

A spicy tobacco taste with notes of bergamot and hints of tea, hay and leather.

An Original pouch with moderate volume. Surface is moistened for fast flavor release.

Ingredients

Water, Tobacco, Moisture preservatives (E 1520), Flavor enhancers (salt), Acidity regulator (E 500), Aromas including liquid smoke.

Levels

  • Water 51 %
  • Nicotine 0.85 %
  • pH level: 8,7
  • Portion weight: 1,0 g
  • Package weight: 24 g

General Variation Smoky Oak

A new snus series with focus on taste characters suitable for General.

A dark and smoky tobacco taste with distinct notes of camp fire and leather, along with hints of barnyard and bergamot. Read more about General Variation

Ingredients

water, tobacco, humectant (propylene glycol), salt, pH adjuster (sodium carbonate), natural and artificial flavors including artificial smoke flavor.

Levels

  • Water 51,0 %
  • Nicotine 0,85 %
  • pH level: 8,7
  • Portion weight: 1,0 g
  • Package weight: 24,0 g

General Variation Rustic Blend

The tastes and characters in the Variation range are specially developed for the format it is best suited for.

A spicy tobacco taste with notes of thyme, forest floor and leather, along with hints of pepper and citrus. Read more about General Variation

Ingredients

water, tobacco, salt, humectant (propylene glycol), pH adjuster (sodium carbonate), natural and artificial flavors including artificial smoke flavor.

Levels

  • Water 53,4 %
  • Nicotine 0,8 %
  • pH level: 8,7
  • Portion weight: 0,9 g
  • Package weight: 21,6 g

General Onyx

A stronger black pouch with moderate volume. A heavy and spicy tobacco taste with distinct notes of bergamot and hints of licorice.

Dry surface for less drip.The pouch contains a moist snus which provides a prolonged flavor release. The pouches are arranged in a formation that Swedish Match calls Star Formation®.

Ingredients

Water, Tobacco, Moisture preservatives (E 1520), Flavor enhancers (salt), Acidity regulator (E 500), Salmiac, Licorice, Aromas including liquid smoke.

Levels

  • Water 53,5 %
  • Nicotine 1,2 %
  • pH level: 8,7
  • Portion weight: 0,9 g
  • Package weight: 21,6 g

General Classic Portion Licorice

A smoky and spicy tobacco taste with distinct notes of licorice root and anise, along with hints of citrus.

An original snus pouch with a moist snus which provides a prolonged flavor release.

Ingredients

Water, Tobacco, Moisture preservatives (E 1520), Flavor enhancers (salt), Acidity regulator (E 500), Aromas including liquid smoke.

Levels

  • Water 51,0%
  • Nicotine 0,85%
  • pH level: 8,7
  • Portion weight: 1,0 g
  • Package weight: 24,0 g

General Classic White

A spicy tobacco taste with notes of bergamot and hints of tea, hay and leather.

General White pouch with moderate volume. Dry surface for less drip. The pouch contains a moist snus which provides a prolonged flavor release. The pouches are arranged in a formation that Swedish Match calls Star Formation®.


Ingredients

Water, Tobacco, Moisture preservatives (E 1520), Flavor enhancers (salt), Acidity regulator (E 500), Aromas including liquid smoke.

Levels

  • Water 53,5 %
  • Nicotine 0,8 %
  • pH level: 8,7
  • Portion weight: 0,9 g
  • Package weight: 21,6 g

General Classic Portion Extra Strong

One of the strongest portion snus in the General family.

With the classic General flavor and a full-bodied tobacco character. Launched in Norway in fall 2008 and in Sweden in the summer of 2009. An original snus pouch that contains a moist snus which provides a prolonged flavor release.

Ingredients

Water, Tobacco, Moisture preservatives (E 1520), Flavor enhancers (salt), Acidity regulator (E 500), Salmiac, Aromas including liquid smoke.

Levels

  • Water 45 %
  • Nicotine 1,4 %
  • pH level: 8,6
  • Portion weight: 1,1 g
  • Package weight: 22 g

General Classic White Strong

A portion-packed General snus with higher nicotine level. With the classic General flavor and a full-bodied tobacco character. Launched in Norway in fall 2007.

Dry surface for less drip. The pouch contains a moist snus which provides a prolonged flavor release. The pouches are arranged in a formation that Swedish Match calls Star Formation®.

Ingredients

Water, Tobacco, Moisture preservatives (E 1520), Flavor enhancers (salt), Acidity regulator (E 500), Licorice, Aromas including liquid smoke.

Levels

  • Water 53,5 %
  • Nicotine 1,2 %
  • pH level: 8,7
  • Portion weight: 0,9 g

General Classic Portion Mini

A spicy tobacco taste with notes of bergamot and hints of tea, hay and leather.

A smaller pouch with a moist snus for fast flavor release and full bodied character.

Ingredients

Water, Tobacco, Moisture preservatives (E 1520), Flavor enhancers (salt), Acidity regulator (E 500), Aromas including liquid smoke.

Levels

  • Water 51 %
  • Nicotine 0,8%
  • pH level: 8,7
  • Portion weight: 0,5 g
  • Package weight: 9 g

General Classic White Mini

A spicy tobacco taste with notes of bergamot and hints of tea, hay and leather.

A smaller pouch with dry surface for less drip. The pouch contains a moist snus which provides a prolonged flavor release. The pouches are arranged in a formation that Swedish Match calls Star Formation®.


Ingredients

Water, Tobacco, Moisture preservatives (E 1520), Flavor enhancers (salt), Acidity regulator (E 500), Aromas including liquid smoke.

Levels

  • Water 52,5 %
  • Nicotine 0,8 %
  • pH level: 8,7
  • Portion weight: 0,5 g
  • Package weight: 10 g

General Classic Loose

The classic General loose snus from 1866.

A spicy tobacco taste with notes of bergamot and hints of tea, hay and leather. A loose snus that is easy to hand mold into a pillow shape to fit under the lip. This provides a fast flavor release with full bodied character.

Ingredients

Water, Tobacco, Moisture preservatives (E 1520), Flavor enhancers (salt), Acidity regulator (E 500), Aromas including liquid smoke.

Levels

  • Water 58 %
  • Nicotine 0,75 %
  • pH level: 8,4
  • Package weight: 42 g

Classic Loose Extra Strong

The strongest loose snus in the General family.

A heavy and spicy tobacco taste with notes of bergamot and hints of tea, hay and leather.A loose snus that is easy to hand mold into a pillow shape to fit under the lip. This provides a fast flavor release with full bodied tobacco character.

Ingredients

Water, Tobacco, Moisture preservatives (E 1520), Flavor enhancers (salt), Acidity regulator (E 500), Aromas including liquid smoke.

Levels

  • Water 58 %
  • Nicotine 1,2 %
  • pH level: 8,5
  • Package weight: 42 g

General G.3 White Extra Strong

A heavy and spicy tobacco taste with distinct notes of bergamot and green herbs, along with hints of tea and hay.

A long and narrow full sized pouch which embeds discretely behind the lip. Dry on the surface to prevent dripping and to give a feeling of freshness. Has moist contents for an extensive release of flavour.

Ingredients

Water, tobacco, salt, humectant (propylene glycol), pH adjuster (sodium carbonate), plant fibers, natural and artificial flavors including artificial smoke flavor.

Levels

  • Water 46.5 %
  • Nicotine 1.8 %
  • pH level: 8,7
  • Portion weight: 0,9 g
  • Package weight: 21,6 g

General G.3 Orginal Extra Strong

A heavy and spicy tobacco taste with notes of bergamot and oak, along with hints of tea and leather.

A long and narrow full sized pouch which embeds discretely behind the lip. Has a gently moistened surface for a quick release of flavour.

Ingredients

Tobacco, water, pH adjuster (sodium carbonate), salt, humectant (propylene glycol), natural and artificial flavors including artificial smoke flavor.

Levels

  • Water 45.0 %
  • Nicotine 2.0 %
  • pH level: 8,6
  • Portion weight: 0,9 g
  • Package weight: 21,6 g
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En värld av svenskt snus. Vi hämtar tobak från olika odlingar världen över. Den är alltid noga utvald och omsorgsfullt hanterad. I alla led och i varje moment. Hela vägen från tobaksfält till färdig produkt.
Därför kan vi garantera att alla våra dosor innehåller svenskt snus av högsta kvalitet.

A world of Swedish snus. We collect tobacco from different plantations around the world. Carefully chosen and carefully handled. In every level and in every moment.
All the way from the tobacco field to finished product. Therefore, we can guarantee that all our cans containing Swedish Snus of the highest quality.

svensktsnus.se & swedishsnus.com