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Introduction
General Onyx
General

General has been manufactured since 1866 and is a dark snus, made from a blend of over 20 types of tobacco. The flavour is spicy with a touch of pepper and a hint of citrus, which originates from the careful seasoning that includes natural citrus oils. This year, General celebrates 150 years!

About
Anniversary cans

General turns 150

General was launched in 1866 and is the result of a recipe created by tobacco enthusiast Johan A Boman. This year the brand turns 150.

A new whisky flavoured snus

GENERAL MACKMYRA

Swedish Match presents a new collaboration. Now we introduce General Mackmyra, a snus with pronounced tobacco flavour with notes of Swedish Mackmyra whisky.

GENERAL KARDUS FÄVIKEN

A vintage snus

This year’s edition of General Kardus has been produced in collaboration with chef Magnus Nilsson from the Fäviken.

History

GENERAL - 150 YEARS OF SNUS HISTORY

A recipe created out of a single man’s endeavor for perfection. Over 150 years ago, Johan A. Boman created the first pinch of General, a flavor revolution at that time. General has a large range of products in Sweden and is also spread internationally. General is a full-bodied snus – a blend of more than 20 tobaccos topped with a drop of bergamot oil. This creates a strong flavor that is spiced with a touch of pepper and citrus.

The General family contains a lineup of many different varieties: Loose, Portion, Long, Mini, White, Strong, Extra Strong and Onyx. While their formats differ, they all share the typical General-flavor base and are packaged in a distinctive General can.

With taste for Quality

The story of General is the story of the freemason and entrepreneur Johan A. Boman. He partnered with the tobacco producer Ferdinand Körner in 1850 founding Körner & Boman in Göteborg, or Gothenburg in English. Körner provided the capital backing, while Boman created the company’s vision.

Boman was renowned in Gothenburg for his attention to detail. But sometimes his highly developed sense of taste could seem like a curse in disguise. At a fine dinner party he once expressed his struggle for perfection: ‘I can’t settle for anything second rate. I wish I could, life would be much easier if I could. But second rate quality takes all the pleasure away from me.’

The Search for Perfection

Johan A. Boman felt the same about his snus. When he couldn’t find a snus that lived up to his personal standards, he took things into his own hands. He travelled around the world collecting the best tobacco leaves he could find, and began experimenting with various recipe combinations. He even contemplated the production process. Boman would use only the finest parts of the leaves, removing any stems or veins, and dry them only in direct sunlight. He found that the younger leaves offered a stronger surge of energy. His tobacco was ground by hand and aged longer than most, in order to let it develop a smoother flavor.

Boman’s search was extensive – it took more than four years of experimenting to develop the taste he wanted. In 1866, he finally found a recipe that he was satisfied with.A blend of 22 tobaccos topped with a drop of bergamot oil. The basic idea is known, but only a handful of master tobacconists can recreate it.

The Emergence of an Empire

Rumors of the fine tasting snus spread quickly throughout Gothenburg. Often, strangers would knock on Boman’s door asking to buy a pouch of his special blend. Ferdinand Körner died suddenly in 1859 and Johan A. Boman renamed their joint venture J. A. Boman & Co. As the company continued to grow, its sole owner soon became a wealthy man. In 1866 Boman & CO started producing General for the wider public.

By 1885 Johan A Boman brought his youngest son, Gustaf Boman, in as partner, who soon took over the reins of the company. Gustaf was a healthy, elegant, well-appointed gentleman with a nose for business, just like his father. He was often seen on the avenues of Gothenburg with his fine suits and large mustache, which he proudly waxed every day.

The State Takes Over

J. A. Boman & Co was a complete success story, and with the family’s quality brand, General, they became the third largest snus producer in Gothenburg. Gustaf Boman ran the business until 1915, when the entire Swedish tobacco industry was nationalized into a single monopoly.

As the First World War raged in Europe, the Swedish state needed to fund both increased defense spending and finance the newly introduced national retirement pension system. A decision was made to nationalize all tobacco production and sales in Sweden, instituting a state monopoly. As a member of the Riksdagen´s (Parliament) first chamber, Gustaf Boman voted in favor of this action. The newly formed company, AB Svenska Tobaksmonopolet, took over more than 103 snus brands, including General.

The Monopoly Ends

The monopoly lasted until it was legislatively dissolved in 1967, at which point AB Svenska Tobaksmonopolet became Svenska Tobak AB (which then grew into today’s Swedish Match AB) taking over all the brands and snus production in the country.

A Bright Future

Throughout its 150-year history, General has always been a leader in snus developmentBy 1985 a revolutionary invention, the portion pouch, was introduced.. Next, in 2003, General White Portion was launched as a snus that doesn’t drip in the same way as original portion snus. General Onyx was introduced in 2005 as a new alternative in the General family with its graphite black portions, presented in a formation that Swedish Match calls Star Formation®.

Today, just as it was 150 years ago, General guarantees well controlled quality – a snus that keeps the tradition of Johan A. Boman’s work.

Products
swedish_match_swedish_snus_general_mackmyra_original_portion

General Mackmyra Original Portion

A dark tobacco taste with notes of dried fruits, cedar, and whisky along with hints of tar and malt.

A full sized pouch that is moist on the surface for a quick and strong flavour release.


Ingredients

water, tobacco, humectant (propylene glycol), salt, pH adjuster (sodium carbonate), Mackmyra Whiskey, natural and artificial flavors including artificial smoke flavor.

Levels

  • Water 48 %
  • Nicotine 0.95 %
  • pH level: 8,7
  • Portion weight: 1,09 g
  • Package weight: 24 g
swedish_match_swedish_snus_general_mackmyra_loose

General Mackmyra Lös

A dark tobacco taste with notes of dried fruits, cedar, and whisky along with hints of tar and malt.

A moist loose snus of grounded tobacco. Forms to a pouch of optional size that yields a quick and strong flavour release.


Ingredients

water, tobacco, humectants (propylene glycol, glycerin), salt, pH adjuster (sodium carbonate), Mackmyra Whiskey, natural and artificial flavors including artificial smoke flavor.

Levels

  • Water 58 %
  • Nicotine 0.75 %
  • pH level: 8,4
  • Package weight: 42 g

General Kardus 2016

A dark and spicy tobacco taste with distinct notes of forest berries, dried fruits and sandalwood, along with hints of white flowers and mocca.

A moist loose snus of cut tobacco. Forms to a pouch that yields a quick and strong flavour release.

Ingredients

Ingredients: Water, tobacco, humectants (glycerin, propylene glycol), salt, pH adjuster (sodium carbonate), natural and artificial flavors.

Levels

  • Water 51,5%
  • Nicotine 1,3%
  • pH level: 8,5
  • Package weight: 150,0g

General Classic Portion

A spicy tobacco taste with notes of bergamot and hints of tea, hay and leather.

A full sized pouch that is moist on the surface for a quick and strong flavour release.

Ingredients

Water, Tobacco, Moisture preservatives (E 1520), Flavor enhancers (salt), Acidity regulator (E 500), Aromas including liquid smoke.

Levels

  • Water 51 %
  • Nicotine 0.85 %
  • pH level: 8,7
  • Portion weight: 1,0 g
  • Package weight: 24 g

General Classic Portion

A spicy tobacco taste with notes of bergamot and hints of tea, hay and leather.

A full sized pouch that is moist on the surface for a quick and strong flavour release.

Ingredients

Water, Tobacco, Moisture preservatives (E 1520), Flavor enhancers (salt), Acidity regulator (E 500), Aromas including liquid smoke.

Levels

  • Water 49 %
  • Nicotine 0.95 %
  • pH level: 8,7
  • Portion weight: 1,09 g
  • Package weight: 24 g

General Onyx

A stronger black pouch with moderate volume. A heavy and spicy tobacco taste with distinct notes of bergamot and hints of licorice.

A full sized pouch that is dry on the surface with a moist content for a low salivation and a lasting flavour release.

Ingredients

Water, Tobacco, Moisture preservatives (E 1520), Flavor enhancers (salt), Acidity regulator (E 500), Salmiac, Licorice, Aromas including liquid smoke.

Levels

  • Water 53,5 %
  • Nicotine 1,2 %
  • pH level: 8,7
  • Portion weight: 0,9 g
  • Package weight: 21,6 g

General Classic Portion Licorice

A smoky and spicy tobacco taste with distinct notes of licorice root and anise, along with hints of citrus.

A full sized pouch that is moist on the surface for a quick and strong flavour release.

Ingredients

Water, Tobacco, Moisture preservatives (E 1520), Flavor enhancers (salt), Acidity regulator (E 500), Aromas including liquid smoke.

Levels

  • Water 51,0%
  • Nicotine 0,85%
  • pH level: 8,7
  • Portion weight: 1,0 g
  • Package weight: 24,0 g

General Classic White

A spicy tobacco taste with notes of bergamot and hints of tea, hay and leather.

A full sized pouch that is dry on the surface with a moist content for a low salivation and a lasting flavour release.

Ingredients

Water, Tobacco, Moisture preservatives (E 1520), Flavor enhancers (salt), Acidity regulator (E 500), Aromas including liquid smoke.

Levels

  • Water 53,5 %
  • Nicotine 0,8 %
  • pH level: 8,7
  • Portion weight: 0,9 g
  • Package weight: 21,6 g

General Classic Portion Extra Strong

One of the strongest portion snus in the General family. With the classic General flavor and a full-bodied tobacco character.

A full sized pouch that is moist on the surface for a quick and strong flavour release.

Ingredients

Water, Tobacco, Moisture preservatives (E 1520), Flavor enhancers (salt), Acidity regulator (E 500), Salmiac, Aromas including liquid smoke.

Levels

  • Water 45 %
  • Nicotine 1,4 %
  • pH level: 8,6
  • Portion weight: 1,1 g
  • Package weight: 22 g

General Classic White Strong

A portion-packed General snus with higher nicotine level. With the classic General flavor and a full-bodied tobacco character.

A full sized pouch that is dry on the surface with a moist content for a low salivation and a lasting flavour release.

Ingredients

Water, Tobacco, Moisture preservatives (E 1520), Flavor enhancers (salt), Acidity regulator (E 500), Licorice, Aromas including liquid smoke.

Levels

  • Water 53,5 %
  • Nicotine 1,2 %
  • pH level: 8,7
  • Portion weight: 0,9 g

General Classic Portion Mini

A spicy tobacco taste with notes of bergamot and hints of tea, hay and leather.

A small pouch that is moist on the surface for a quick and strong flavour release.

Ingredients

Water, Tobacco, Moisture preservatives (E 1520), Flavor enhancers (salt), Acidity regulator (E 500), Aromas including liquid smoke.

Levels

  • Water 51 %
  • Nicotine 0,8%
  • pH level: 8,7
  • Portion weight: 0,5 g
  • Package weight: 9 g

General Classic White Mini

A spicy tobacco taste with notes of bergamot and hints of tea, hay and leather.

A small pouch that is dry on the surface with a moist content for a lasting flavour release.

Ingredients

Water, Tobacco, Moisture preservatives (E 1520), Flavor enhancers (salt), Acidity regulator (E 500), Aromas including liquid smoke.

Levels

  • Water 52,5 %
  • Nicotine 0,8 %
  • pH level: 8,7
  • Portion weight: 0,5 g
  • Package weight: 10 g

General Classic Loose

The classic General loose snus from 1866. A spicy tobacco taste with notes of bergamot and hints of tea, hay and leather.

A moist loose snus of grounded tobacco. Forms to a pouch of optional size that yields a quick and strong flavour release.

Ingredients

Water, Tobacco, Moisture preservatives (E 1520), Flavor enhancers (salt), Acidity regulator (E 500), Aromas including liquid smoke.

Levels

  • Water 58 %
  • Nicotine 0,75 %
  • pH level: 8,4
  • Package weight: 42 g

Classic Loose Extra Strong

The strongest loose snus in the General family. A heavy and spicy tobacco taste with notes of bergamot and hints of tea, hay and leather.

A moist loose snus of grounded tobacco. Forms to a pouch of optional size that yields a quick and strong flavour release.

Ingredients

Water, Tobacco, Moisture preservatives (E 1520), Flavor enhancers (salt), Acidity regulator (E 500), Aromas including liquid smoke.

Levels

  • Water 58 %
  • Nicotine 1,2 %
  • pH level: 8,5
  • Package weight: 42 g
swedish-match_svenskt_snus_general_g3_white_extra_strong

General G.3 White Extra Strong

A heavy and spicy tobacco taste with distinct notes of bergamot and green herbs, along with hints of tea and hay.

A long and narrow full sized pouch that has a dry surface with a moist content for a lasting release of flavour.

Ingredients

Tobacco, water, pH adjuster (sodium carbonate), salt, humectant (propylene glycol), natural and artificial flavors including artificial smoke flavor.

swedish-match_svenskt_snus_general_g3_original_extra_strong

General G.3 Orginal Extra Strong

A heavy and spicy tobacco taste with notes of bergamot and oak, along with hints of tea and leather.

A long and narrow full sized pouch which has a moistened surface for a quick release of flavour.

Ingredients

Tobacco, water, pH adjuster (sodium carbonate), salt, humectant (propylene glycol), natural and artificial flavors including artificial smoke flavor.

swedish-match_svenskt_snus_general_g3_normal_strength_slim_portion

G.3 Normal Strength Slim Portion

A spicy tobacco taste with notes of bergamot and hints of tea, hay and leather.

A long and narrow pouch for an optimized fit under the lip. Has a slightly moistened surface for a quick release of flavor.

Ingredients

tobacco, water, salt, humectant (propylene glycol), pH adjuster (sodium carbonate), natural and artificial flavors including artificial smoke flavor.

swedish-match_svenskt_snus_general_g3_normal_strength_slim_white

G.3 Normal Strength Slim White

A mellow and spicy tobacco taste with distinct notes of citrus and bergamot, along with hints of leather and tea.

A long and narrow pouch for an optimized fit under the lip. Dry on the surface to prevent dripping, and with an extensive release of flavor.

Ingredients

water, tobacco, salt, humectant (propylene glycol), pH adjuster (sodium carbonate), natural and artificial flavors including artificial smoke flavor.

swedish-match_svenskt_snus_general_g3_normal_strength_slim_white_licoricemint

G.3 Normal Strength Slim White Licorice/Mint

A mellow tobacco taste with distinct notes of liquorice and eucalyptus, along with hints of herbs.

A long and narrow pouch for an optimized fit under the lip. Dry on the surface to prevent dripping, and with an extensive release of flavor.

Ingredients

tobacco, water, salt, plant fibers, humectant (propylene glycol), pH adjuster (sodium carbonate), natural and artificial flavors.

swedish-match_svenskt_snus_general_g3_normal_strength_slim_white_mint

G.3 Normal Strength Slim White Mint

A mellow tobacco taste with distinct notes of peppermint, along with hints of eucalyptus and cedar.

A long and narrow pouch for an optimized fit under the lip. Dry on the surface to prevent dripping, and with an extensive release of flavor.

Ingredients

tobacco, water, salt, plant fibers, humectant (propylene glycol), pH adjuster (sodium carbonate), natural and artificial flavors, artificial sweetener (acesulfame K).

G.3 Mint Extra Strong Slim White Portion

A mellow and spicy tobacco taste with distinct notes of peppermint, along with hints of cedar and cocoa.

A long and narrow full sized pouch that has a dry surface with a moist content for a lasting release of flavor.

Ingredients

Water, tobacco, salt, humectant (propylene glycol), pH adjuster (sodium carbonate), plant fibers, natural and artificial flavors, artificial sweetener (acesulfame K).

Levels

  • Water 46 %
  • Nicotine 1,8 %
  • pH level: 8,5
  • Portion weight: 0,69 g
  • Package weight: 16,6 g
swedish-match_svenskt_snus_general_xrange_slim_large_white

XRANGE General slim large white

A mellow tobacco taste with distinct notes of bergamot and citrus, along with hints of tea.

A long and narrow full sized pouch that has a dry surface with a moist content for a lasting release of flavour.

Ingredients

Ingredients: water, tobacco, salt, humectant (propylene glycol), plant fibers, pH adjuster (sodium carbonate), natural and artificial flavors.

swedish-match_svenskt_snus_general_xrange_slim_large_portion

XRANGE General slim large portion

A spicy tobacco taste with notes of bergamot and hints of tea, hay and leather.

A long and narrow full sized pouch which has a moistened surface for a quick release of flavour.

Ingredients

Ingredients: tobacco, water, salt, humectant (propylene glycol), pH adjuster (sodium carbonate), natural and artificial flavors including artificial smoke flavor.

swedish-match_svenskt_snus_general_xrange_slim_large_white_strong

XRANGE General Slim Large White Strong

A mellow and spicy tobacco taste with distinct notes of citrus and bergamot, along with hints of tea.

A long and narrow full sized pouch that has a dry surface with a moist content for a lasting release of flavour.

Ingredients

Ingredients: water, tobacco, salt, humectant (propylene glycol), plant fibers, pH adjuster (sodium carbonate), natural and artificial flavors.

XRANGEGENERAL SALMIAK
SLIM LARGE PORTION

XRANGE GENERAL SALMIAK SLIM LARGE PORTION

XRANGE General Salmiak Slim Large Portio has a dark tobacco taste with distinct notes of salty licorice, along with hints of dried spices.

A long and narrow full sized pouch which has a moistened surface for a quick release of flavour.

Ingredients

Ingredients: tobacco, water, salt, humectant (propylene glycol), pH adjuster (sodium carbonate), ammonium chloride, natural and artificial flavours.

Levels

  • Water 46,5%
  • Nicotine 0,95%
  • pH level: 8,7
  • Portion weight: 0,9g
  • Package weight: 18,9g

Är du över 18 år?

Older than 18 years of age and reside outside the USA?

Are you over 18?

RESIDING IN the USA? PLEASE VISIT GENERALSNUS.com


En värld av svenskt snus. Vi hämtar tobak från olika odlingar världen över. Den är alltid noga utvald och omsorgsfullt hanterad. I alla led och i varje moment. Hela vägen från tobaksfält till färdig produkt.
Därför kan vi garantera att alla våra dosor innehåller svenskt snus av högsta kvalitet.

A world of Swedish snus. We collect tobacco from different plantations around the world. Carefully chosen and carefully handled. In every level and in every moment.
All the way from the tobacco field to finished product. Therefore, we can guarantee that all our cans containing Swedish Snus of the highest quality.

snus.swedishmatch.com

Under 18

Du behöver vara 18 år eller äldre för att besöka denna hemsida. Om du är under 18 men vill veta mer om företaget Swedish Match och vår verksamhet, besök gärna vår företagswebbplats här.

You need to be 18 or older to visit this website. If you are under 18 but want to know more about the business of Swedish Match, please visit our corporate website here.