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G.3 Super Slim – now available with a neutral tobacco flavor

G.3 SUPER SLIM was launched in the summer of 2016. Now it will be available in a neutral tobacco flavor.

Read more

Swedish Match

A world of Swedish Snus

Swedish Match has opened its third store at Kungstorget 10 in Gothenburg. The store offers a comprehensive range of snus products. A customized cooling room with an ideal temperature and a spacious outdoor serving facility temperature are on hand. Each working day snus is delivered directly from our factories in Gothenburg and Kungälv.
Read more about our stores

  • General Classic Portion

    General Classic Portion

    General Original Portion has the same taste as in Johan A Bomans recipe from 1866 – with a drop of bergamot oil in the tobacco blend.

    Read more about General
  • Göteborgs Rapé White

    Göteborgs Rapé White

    Göteborgs Rapé has a mild tobacco flavor with a slight sweetness and touch of fresh herbs and juniper berry. A traditional snus with new flavors.

    Read more about Göreborgs Rapé
  • Ettan loose snus

    Ettan loose snus

    Ettan Loose is the original since 1822. A full bodied snus with a robust tobacco taste.

    Read more about Ettan

Our brands and products

In 1822, Ettan was launched, and it is almost the same today as when it was launched. Of course, we are proud of our heritage but we keep developing our products to meet new demands of taste and quality. Read more about all our products, their taste, ingredients and more
All products
Swedish Match, Growing tobacco for snus production
Our products

All you need to know about swedish snus

A perfect blend of tobacco, water and salt is the base of the traditional Swedish snus. A tradition that is closely linked to our country. In the Snus Academy, you can learn more about Swedish snus. Learn more about snus
Svenskt snus -Swedish Match Snus Store in Stockholm
Swedish Match Store

Swedish Match Store Kungsgatan

A snus store with a complete assortment of Swedish Match snus. Dedicated space for our premium brands - General , Göteborgs Rapé, Ettan and other Swedish Match snus products. Fresh snus straight from the factory, and an assortment of premium merchandise for selected brands. The shop has also a café. Read more about the Snus Store





+46 8 678 72 12


Did you know...
  • Only three grams of tobacco seeds is enough to grow tobacco on an area as large as one and a half football pitch?

Är du över 18 år?

Older than 18 years of age and reside outside the USA?

Are you over 18?


En värld av svenskt snus. Vi hämtar tobak från olika odlingar världen över. Den är alltid noga utvald och omsorgsfullt hanterad. I alla led och i varje moment. Hela vägen från tobaksfält till färdig produkt.
Därför kan vi garantera att alla våra dosor innehåller svenskt snus av högsta kvalitet.

A world of Swedish snus. We collect tobacco from different plantations around the world. Carefully chosen and carefully handled. In every level and in every moment.
All the way from the tobacco field to finished product. Therefore, we can guarantee that all our cans containing Swedish Snus of the highest quality.

Under 18

Du behöver vara 18 år eller äldre för att besöka denna hemsida. Om du är under 18 men vill veta mer om företaget Swedish Match och vår verksamhet, besök gärna vår företagswebbplats här.

You need to be 18 or older to visit this website. If you are under 18 but want to know more about the business of Swedish Match, please visit our corporate website here.